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4brands
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LogiMAT 2025 - Innovations for the future of logistics
Life @4brands
Change readiness - the key to successful IT transformation
Services & solutions
Are your employees ready for the next IT transformation?
Change readiness is more than just a buzzword. It is a strategic advantage for successful IT transformations. This article shows you how to promote your employees’ readiness for change and lead your projects to success.
Data management and smart decisions with SAP DataSphere
Services & solutions
E-invoicing - The new regulation in B2B business
Services & solutions
Stock Room Management oder embedded EWM?
Services & solutions
Reporting in the consumer goods industry with Microsoft Power BI
Services & solutions
SAP Sales Cloud V2
Services & solutions
The SAP Sales Cloud V2 supports sales field staff in the consumer goods industry with comprehensive analysis options, real-time documentation and efficient tracking of sales targets.
Using the example of Max Mustermann, we explain new functions and their benefits for customer interactions, data management and sales targets.
Rethinking SAP sales with Goolge Gemini AI
Services & solutions
In our blog article, we show how a digital human can provide fast and accurate information to improve customer advice and plan sales campaigns more efficiently.
Find out how the combination of the latest technology and the SAP Business Technology Platform optimizes your processes and makes both customers and employees happier.
A look behind the scenes as a working student
LIFE @4BRANDS
Creativity, diversity and personal responsibility are just some of the aspects that appeal to our working student in the online marketing team at 4brands Reply!
In our blog post, our working student talks about her passion for marketing and highlights the challenges she faces in the field of online marketing.
The technology pioneers of tomorrow discover the colorful world of IT
LIFE @4BRANDS
XChange 2024 - The event for digital innovation and exchange
LIFE @4BRANDS
COMPOSABLE CDPS: THE FUTURE OF MARKETING
Services & Solutions
Discover how Composable Customer Data Platforms (CDPs) are revolutionizing the marketing landscape by providing a flexible, integrated and individualized personalized customer data platform. The focus is on how these platforms provide the foundation for developing highly personalized marketing strategies through the seamless integration of first-party customer data. The article highlights the outstanding features and transformative impact of this innovative technology in terms of customer interaction.
Trade Promotion Optimization: Increasing efficiency for promotions
Services & Solutions
Increasing the profitability and success of promotions is a key goal for today’s brand manufacturers. Companies are faced with the challenge of measuring and controlling the success of their promotions. Transparency about the effectiveness of certain advertising measures is often limited, which makes it difficult to target promotions. This is where Trade Promotion Optimization (TPO) comes into play. This strategic approach is based on the extensive use of internal and external data and aims to maximize the efficiency of promotions in the consumer goods industry.
Setting the course: The SAP S/4HANA pre-study
Services & Solutions
Discover the world of SAP S/4HANA with us: With the upcoming maintenance phase-out for SAP ERP 6 until the end of 2027, we offer a solid foundation for the development of a customized ERP transformation strategy. Your expedition begins with an in-depth pre-study. The results are summarized in a roadmap for you to show how your individual path to S/4HANA can look like.
Illustrating the synthetic horizon: Human vs. artificial data
Services & Solutions
In the consumer goods industry, the debate about human and artificial data is getting louder and louder. Synthetic data offers solutions for privacy, cost and flexibility. Despite their benefits, machine learning models also present challenges, such as overfitting. In our blog article, we dive into the versatility of synthetic data and the challenges it presents. Discover how this innovative data solution can transform the consumer goods industry and help companies make informed decisions and compete successfully in an ever-changing market.
A changing data architecture: new horizons for companies
Services & Solutions
Our latest blog post explores the fascinating journey from traditional data warehouses to flexible data lakes in the world of data architecture. Find out how companies are moving from static reports to flexible solutions to meet the growing demands of big data. We explore the benefits of data warehouses and the challenges that led to their evolution into data lakes. At 4brands Reply, we understand the potential of data lakes and offer comprehensive support for your transformation process – from designing the customer experience to implementing your IT strategy. Let’s explore together the possibilities of how a data lake can increase your business efficiency.
SIMULATION OF CONSUMER BEHAVIOUR WITH GEN AI
Services & Solutions
The right product, at the right time, optimally presented and advertised: To achieve this, companies in the consumer goods industry are dependent on extensive consumer data. Until now, obtaining this data has in most cases been a costly and time-consuming endeavour. We show you an alternative with the help of generative AI: synthetic consumer data. This is artificially generated on the basis of real data samples.
MORE THAN JUST WORK: JOB AND VOLUNTEERING COMBINED
Life @4brands
The work of nurses and doctors was greatly appreciated during the Covid-19 pandemic, but they are still suffering from a heavy workload. Volunteer hospital assistants are needed to counteract this and are desperately sought after. Our colleague Melissa gives us an insight into how she balances volunteering and her job.
SAP 10Steps2S4: The 10 steps to migrate to S/4HANA
Insights & News
The migration from SAP ERP ECC to SAP S/4HANA is a crucial step towards digitalisation and increased efficiency. In this blog post, we highlight the SAP training programme 10Steps2S4HANA, in which we at 4brands have repeatedly participated successfully. Learn how teamwork and consulting expertise can be key components for companies to overcome challenges and invest in the future of SAP technology.
Data Mesh and
Data Fabric
Insights & News
Data Mesh and Data Fabric are innovative approaches to data management that can offer various applications in the German consumer goods industry. These concepts can improve data handling, enable personalized customer experiences, optimize supply chains, drive product development and innovation, and support sustainability and compliance efforts.
The future of consumption:
5 FMCG trends
Insights & News
To keep up with the current changes and transformations in the FMCG industry, we at 4brands Reply put a lot of emphasis on our enthusiasm for this industry. The ever-changing preferences of consumers create major challenges for companies, at the same time, they offer numerous new opportunities. We take a close look at the current trends impacting the consumer goods industry and how smart approaches can unlock new potential.
AGILE PROJECT MANAGEMENT WITH SCRUM
Insights & News
Responding flexibly to change is crucial in the fast-moving consumer goods industry. Traditional project management approaches often reach their limits here. Dive into the agile methodology with us and learn how we help companies optimize their product development and find innovative solutions with agile project management based on Scrum.
Omnichannel marketing automation with Emarsys
Services & Solutions
The consumer goods industry is facing growing challenges in an increasingly digitalised world. Customers expect personalised experiences, seamless interactions and relevant information in real time. To meet these demands, many companies in the industry are turning to marketing automation. Find out how we at 4brands Reply help our customers to get the full potential out of the engagement tool Emarsys.
NEXT-GEN
RETAIL EXECUTION
Services & Solutions
IoT in the supermarket not only creates a new shopping and brand experience for shoppers, but also provides important data for the FMCG industry to implement Perfect Store concepts. Through targeted data management, this can be used to optimise both sales force management and visit execution. We take a look at what future-proof field service in the FMCG industry can look like.
Transferforum unites science and practice in IT
Insights & News
The Transferforum Business Informatics at Bielefeld University of Applied Sciences provides insights into technological developments at universities and suggestions for future applications and professional fields in practice. We at 4brands received suggestions for innovative, data-driven solutions for the consumer goods industry during our workshop on “IoT in the Supermarket” and were able to collect even more exciting impressions.
Exploiting potential with SAP CCM
Services & Solutions
Do you want to record your condition agreements in a system and save manual effort? In this case SAP Condition Contract Management (in short: SAP CCM) is the right solution for you. With SAP S/4HANA, the classic SAP MM/SD bonus approach is switched off and the process around subsequent remuneration is mapped using SAP CCM. Be optimally prepared, even if you do not yet have SAP S/4HANA in use.
Fairness First – For a more conscious coLLABOARTION
Insights & News
At 4brands Reply, we regularly use the format of the Brownbag Session to keep us up to date on current topics. In April, our topic was the Supply Chain Act, which entered into force on 01.01.2023. The aim of the LkSG is to identify and minimize activities that violate human rights and environmental protection throughout the entire supply chain of a company.
Onboarding with a fun factor
Life @4brands
We asked ourselves how we can empower our employees into experts in the consumer goods industry and at the same time bring a relaxed togetherness to the onboarding process. Our answer: Through varied training sessions with a fun factor.
SMART INSIGHTS INTO END CONSUMER PRICES
Services & Solutions
The end consumer price is an essential factor influencing the sales of a product. However, the final price is determined by the individual retailer. To enable our brand owners to measure the success of their campaigns, our data scientists provide insights into the retail prices of both their own products and those of their competitors.
PAC RADAR SAP-RELATED SERVICES
Insights & News
Wow! Top ranking for us in the PAC RADAR for SAP CX and SAP S/4 HANA service providers in Germany 2022. The PAC RADAR is a tool for the holistic evaluation and positioning of software and ICT service providers on local markets. We would like to thank our team, which contributed significantly to this success!
S&OP PLANNING WITHA RECIPE FOR SUCCESS
Services & Solutions
Are you ready to take your supply chain processes to the next level? With RECIPE, our supply chain experts bundle their project experience in the consumer goods industry into a fully comprehensive consulting package, distinguished as an SAP-Qualified Partner-Packaged Solution.
REPLY XCHANGE 2022IN MUNICH
life @4brands
Reply Xchange took place once again at the breathtaking BMW World in Munich. Our in-house exhibition brings together IT, tech, industry experts and creative minds to learn all about the latest innovations.
OUR CHRISTMAS PARTYAT THE LOKSCHUPPEN
life @4brands
The #ReplyXmas party 2022 is finally back. Together with colleagues, customers, friends and family members we enjoyed delicious food and drinks. It was fantastic that we could finally get together again. 
EUROSHOP 2023:WE WERE PART OF IT!
Insights & News
Exciting talks, informative presentations and innovative insights on trend topics. EuroShop 2023 is aimed at everyone who wants to find out about new retail trends and innovations, as well as decision-makers from industry and retail. It was great to discover new perspectives and future fields and to exchange ideas about the technologies for tomorrow’s retail.
4brands @ECR DAY: Value-based Pricing
Insights & News
Sharing knowledge, promoting inspiration and networking: ECR Day 2022 is aimed at all protagonists of the retail and consumer goods industry and offers the opportunity to exchange ideas with experts from industry and retail on trend topics such as AI, omni-channel, sustainability and shopper experience. Our presentation on value-based pricing was a must.
CODING WITH THE IT EXPERTS OF TOMORROW
life @4brands
We’ve set up a new #ReplyCodeForKids, this time in Gütersloh.
As part of our #LifeAtReply Day, we organized a fun and colorful programming lesson for our little developers!
SMART & SUSTAINABLE TOUR PLANNING
Services & Solutions
Field sales staff spend a large part of their time in the car on the way to the customer or at the customer’s premises. Selecting the stores to visit and planning the routes to get there is time-consuming and involves a lot of effort. It becomes even more complex if the selected tour is to be as climate-friendly as possible.
Can it be simpler? We say: Yes!