ECR DAY 2022

Sharing knowledge, promoting inspiration and networking: The ECR Day is aimed at all protagonists of the retail and consumer goods industry and offers the opportunity to exchange ideas with experts from industry and retail on trend topics such as digitization, robotics, artificial intelligence, omni-channel, sustainability and shopper experience. Around 100 speakers and 110 exhibitors provided a look at retail trends and gave insights for everyday business.

We from 4brands Reply were also represented as consumer goods experts at the ECR Day. We were looking forward to the personal exchange, especially after our presentation “Value-based Pricing: Pay what the product is worth!”.

What was our presentation about? A few questions we asked ourselves: Are the current prices of your products in line with the perceived benefits? Is there potential for price adjustments? Is your competitor better at value-for-money? We showed our audience how Artificial Intelligence can be used as an enabler for data-driven consumer listening and thus for sustainable revenue growth management.

But pictures sometimes speak more than a thousand words: our speaker Heiner von Brachel shared his experience via social media: http://bit.ly/3kR8D3q

You missed the ECR Day or did not experience our presentation live? No problem! We would be happy to send you our presentation without obligation.