Omnichannel marketing automation with Emarsys
The value of personalised customer experiences in the consumer goods industry
In today’s world, it’s no longer just about making and selling products. Customers are looking for unique experiences that take into account their needs and preferences. Emarsys offers businesses the opportunity to create personalised marketing campaigns and strengthen customer loyalty. In this context, many companies face the challenge of making optimal use of the platform and developing customised solutions. Efficient data management In the consumer goods industry, enormous amounts of data can be generated from various channels such as websites, social media, apps, emails and point-of-sale systems. In order to exploit revenue potential, it is essential to coordinate and analyse this data effectively. By integrating Emarsys into existing IT infrastructure, such as a Customer Data Platform, relevant information about customer behaviour and preferences can be gained. These insights enable companies to develop personalised marketing strategies and increase the effectiveness of their campaigns. Marketing automation and multichannel marketing Emarsys offers extensive marketing automation features that help companies reduce time-consuming manual processes and work more efficiently. To optimally use these functions, it is important to implement individual automation solutions. From segmentation and audience analysis to automated creation and delivery of personalised content, well-implemented marketing automation gives companies in the industry a competitive edge. In the consumer goods industry, it is crucial to communicate and be present with customers across different channels at the right time. Emarsys provides capabilities for seamless multichannel marketing, enabling companies to engage with their customers across different touchpoints. Choosing the right channels to effectively reach the target audience, be it via email, social media, mobile or other relevant channels, is anything but easy. Our experts can help you realise the full potential of Emarsys. |
The following figure shows the Emarsys dashboard, which provides insight into the KPIs.
Conclusion
Emarsys offers consumer goods manufacturers a powerful marketing platform for creating personalised customer experiences and strengthening customer loyalty. At 4brands Reply, we support our customers in the efficient use of data, the implementation of marketing automation as well as the implementation of an effective multichannel marketing strategy. In an increasingly digitalised world, it is crucial for consumer goods companies to rely on innovative solutions such as Emarsys while relying on industry-specific expertise to increase competitiveness and retain customers in the long term.
Are you interested in evaluating your options and would like to find out what your individual automation solution could look like? Then please feel free to contact us.