We are the Experts for the Consumer Goods Industry
Latest Articles
Intelligent support through AI-powered ticket analysis
Services & Solutions
AI-powered ticket analysis makes your consumer goods service faster, clearer, and more data-driven: detect trends, validate master data, analyze sentiment, extract insights from product photos, and surface similar cases – all supported by a service copilot that actively assists agents directly in the ticket conversation.
Analytics with SAP Analytics Cloud in action
Services & Solutions
From Dashboard User to Decision Architect: Our SAP Analytics Cloud Learning Journey makes it happen. Teams advance structured from SAC Basics through Insights to Advanced Scripting – for greater competence, higher usage, and better decisions. Flexible, practical, GDPR-compliant.
Greater impact through smart data enrichment
Services & Solutions
Most Read Articles
SMART & SUSTAINABLETOUR PLANNING
Services & Solutions
Field sales staff spend a large part of their time in the car on the way to the customer or at the customer’s premises. Selecting the stores to visit and planning the routes to get there is time-consuming and involves a lot of effort. It becomes even more complex if the selected tour is to be as climate-friendly as possible.
Can it be simpler? We say: Yes!
Omnichannel marketing automation with Emarsys
Services & Solutions
The consumer goods industry is facing growing challenges in an increasingly digitalised world. Customers expect personalised experiences, seamless interactions and relevant information in real time. To meet these demands, many companies in the industry are turning to marketing automation. Find out how we at 4brands Reply help our customers to get the full potential out of the engagement tool Emarsys.
Exploiting potential with SAP CCM
Services & Solutions
Do you want to record your condition agreements in a system and save manual effort? In this case SAP Condition Contract Management (in short: SAP CCM) is the right solution for you. With SAP S/4HANA, the classic SAP MM/SD bonus approach is switched off and the process around subsequent remuneration is mapped using SAP CCM. Be optimally prepared, even if you do not yet have SAP S/4HANA in use.