Next-Gen Retail Execution
with IoT in the Supermarket
What can future-proof field service in the FMCG industry look like?
Retail Execution in the consumer goods industry aims to implement sales and marketing strategies at the sales level, especially in retail stores such as supermarkets. The emergence of IoT in these very places, the so-called point of sales, is influencing the way we shop in the future and offers the industry the potential to take retail execution solutions to the next level.
For example, On Shelf Availability (OSA) is a basic requirement for satisfied shoppers. With an average out-of-shelf (OOS) rate of 7% to over 30%, the retail and consumer goods industry faces the challenge of ensuring near-complete availability of products on the shelves. IoT technologies at the point of sale, such as shelf cameras, provide an early detection of imminent shelf gaps by means of continuous monitoring of the shelf stock in conjunction with the use of artificial intelligence, so that new goods can be disposed of in time. This ensures a unique shopper experience and sales growth for retailers and consumer goods manufacturers.
IoT in the supermarket not only creates a new shopping and brand experience for shoppers, but also provides important data for the FMCG industry to implement Perfect Store concepts. By means of targeted data management both field service control and visit execution can be optimized.
Our solution: SmartREX
SmartREX is a software solution that uses Smart Shelf technologies to optimize visitor control in the field. Permanent monitoring of the shelf situation replaces the mandatory data collection of key figures, such as facings or placements, which influence the Perfect Store Score. The field staff can optimize their visits with a view to their expected sales success and fully focus on sales activities on site at the outlet. They are also supported by intelligent route planning when planning their routes. This results in efficiency gains in the field service and the environment also benefits from reduced CO₂ emissions.
MORE INFORMATION CAN BE FOUND IN OUR FREE WHITEPAPER
The Content Overview
- The situation at the point of sale: On Shelf Availability for satisfied shoppers
- Implementation of Perfect Store concepts: How the sales force fully exploits sales potential due to automated shelf surveys
- Conclusion: IoT on the shelf creates a win-win-win situation for shoppers, retailers and consumer goods manufacturers
