Data management and smart decisions with SAP DataSphere

Companies are faced with the challenge of efficiently utilizing huge amounts of data from different sources. Especially in the consumer goods industry, where consumer preferences and expectations are constantly changing, it is crucial to effectively integrate internal and external data sources. The right data integration enables companies to identify trends at an early stage, develop personalized offers and respond efficiently to dynamic market developments.

What is SAP Datasphere?

SAP Datasphere is a cloud-based data management and analytics solution from SAP that enables companies to store, process and visualize their data in the SAP Analytics Cloud (SAC). The solution enables companies to obtain a 360-degree view of their business processes.

Key features of SAP Datasphere

Data Integration
Data from different sources can be seamlessly integrated. New data sources can be accessed quickly and flexibly.
Data Modeling
The adaptation and structuring of data for specific analysis requirements takes place in a low-code/no-code environment so that no coding skills are required. At the same time, it is possible to work with SQL and Python to meet more complex requirements.
User-friendly Visualization
Due to the native integration of the SAC into the Datasphere, data models can be consumed directly via the Datasphere. The connection of the systems is considerably simplified, which makes it easier to create interactive dashboards and reports.
Data Security
Comprehensive security functions protect sensitive data and ensure compliance with legal requirements.

Benefits of SAP Datasphere

1. Flexibility: Whether structured or unstructured data – SAP Datasphere enables a comprehensive analysis of all data stocks and therefore provides a holistic view of consumers.
2. Seamless Integration: The integration of data from the cloud as well as from local sources is facilitated and the access to valuable information is maximized.
3. Real-time access: The connection to Datasphere, for example from the SAC, is live, which enables direct access to important data and increases the ability to react to changes in the market or consumer behavior. The connection from Datasphere to S/4HANA is made on an hourly basis as required via replication flows or live from S/4HANA. This guarantees almost real-time data availability – which is ideal for quick decisions and adjustments in the market!
4. Innovation: With a single platform for data management and analysis, companies can work more agile and react faster to changes.

Conclusion: SAP Datasphere - Enabler for data-based innovations

SAP Datasphere offers companies in the consumer goods industry the flexibility and scalability they need to succeed in a dynamic market. With access to comprehensive data sets, companies can gain deep insights into the purchasing behavior and needs of their target group. In a world where data is a key competitive advantage, SAP Datasphere has the potential to become the key platform for digital transformation in the consumer goods industry.

With support for SAP BW 7.50 on Hana coming to an end in 2030 at the latest and BW/4HANA continuing to be supported until 2040, SAP Datasphere is the strategic platform for digital transformation, with no set deadline. Companies that want to use their data intelligently are in the right place. Get in touch with us!

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