Services & Solutions
Change readiness - the key to successful IT transformation
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Are your employees ready for the next IT transformation?
Change readiness is more than just a buzzword. It is a strategic advantage for successful IT transformations. This article shows you how to promote your employees’ readiness for change and lead your projects to success.
Data management and smart decisions with SAP DataSphere
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E-invoicing - The new regulation in B2B business
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Stock Room Management oder embedded EWM?
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Reporting in the consumer goods industry with Microsoft Power BI
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SAP Sales Cloud V2
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The SAP Sales Cloud V2 supports sales field staff in the consumer goods industry with comprehensive analysis options, real-time documentation and efficient tracking of sales targets.
Using the example of Max Mustermann, we explain new functions and their benefits for customer interactions, data management and sales targets.
Rethinking SAP sales with Goolge Gemini AI
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Composable CDPs: The future of marketing
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Discover how Composable Customer Data Platforms (CDPs) are revolutionizing the marketing landscape by providing a flexible, integrated and individualized personalized customer data platform. The focus is on how these platforms provide the foundation for developing highly personalized marketing strategies through the seamless integration of first-party customer data. The article highlights the outstanding features and transformative impact of this innovative technology in terms of customer interaction.
Trade Promotion Optimization: Increasing efficiency for promotions
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Increasing the profitability and success of promotions is a key goal for today’s brand manufacturers. Companies are faced with the challenge of measuring and controlling the success of their promotions. Transparency about the effectiveness of certain advertising measures is often limited, which makes it difficult to target promotions. This is where Trade Promotion Optimization (TPO) comes into play. This strategic approach is based on the extensive use of internal and external data and aims to maximize the efficiency of promotions in the consumer goods industry.
Setting the course: The SAP S/4HANA pre-study
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Discover the world of SAP S/4HANA with us: With the upcoming maintenance phase-out for SAP ERP 6 until the end of 2027, we offer a solid foundation for the development of a customized ERP transformation strategy.
Your expedition begins with an in-depth pre-study. The results are summarized in a roadmap for you to show how your individual path to S/4HANA can look like.
Illustrating the synthetic horizon: Human vs. artificial data
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In the consumer goods landscape, the debate about human and artificial data is getting louder. Synthetic data offers solutions for privacy, cost and flexibility. Despite their benefits, machine learning models also present challenges, such as overfitting. In our blog article, we dive into the versatility of synthetic data and the challenges it presents. Discover how this innovative data solution can transform the consumer goods industry and help companies make informed decisions and compete successfully in an ever-changing market.
A changing data architecture: new horizons for companies
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Our latest blog post explores the fascinating journey from traditional data warehouses to flexible data lakes in the world of data architecture. Find out how companies are moving from static reports to flexible solutions to meet the growing demands of big data. We explore the benefits of data warehouses and the challenges that led to their evolution into data lakes. At 4brands Reply, we understand the potential of data lakes and offer comprehensive support for your transformation process – from designing the customer experience to implementing your IT strategy. Let’s explore together the possibilities of how a data lake can increase your business efficiency.
SIMULATION OF CONSUMER BEHAVIOUR WITH GEN AI
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The right product, at the right time, optimally presented and advertised: To achieve this, companies in the consumer goods industry are dependent on extensive consumer data. Until now, obtaining this data has in most cases been a costly and time-consuming endeavour. We show you an alternative with the help of generative AI: synthetic consumer data. This is artificially generated on the basis of real data samples.
NEXT-GEN
RETAIL EXECUTION
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IoT in the supermarket not only creates a new shopping and brand experience for shoppers, but also provides important data for the FMCG industry to implement Perfect Store concepts. Through targeted data management, this can be used to optimise both sales force management and visit execution. We take a look at what future-proof field service in the FMCG industry can look like.
Exploiting potential with SAP CCM
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Do you want to record your condition agreements in a system and save manual effort? In this case SAP Condition Contract Management (in short: SAP CCM) is the right solution for you. With SAP S/4HANA, the classic SAP MM/SD bonus approach is switched off and the process around subsequent remuneration is mapped using SAP CCM. Be optimally prepared, even if you do not yet have SAP S/4HANA in use.
Omnichannel marketing automation
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The consumer goods industry is facing growing challenges in an increasingly digitalised world. Customers expect personalised experiences, seamless interactions and relevant information in real time. To meet these demands, many companies in the industry are turning to marketing automation. Find out how we at 4brands Reply help our customers to get the full potential out of the engagement tool Emarsys.
S&OP PLANNING WITH A RECIPE FOR SUCCESS
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Are you ready to take your supply chain processes to the next level? With RECIPE, our supply chain experts bundle their project experience in the consumer goods industry into a fully comprehensive consulting package, distinguished as an SAP-Qualified Partner-Packaged Solution.
SMART & SUSTAINABLE TOUR PLANNING
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Field sales staff spend a large part of their time in the car on the way to the customer or at the customer’s premises. Selecting the stores to visit and planning the routes to get there is time-consuming and involves a lot of effort. It becomes even more complex if the selected tour is to be as climate-friendly as possible.
Can it be simpler? We say: Yes!
SMART INSIGHTS INTO END CONSUMER PRICES
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The end consumer price is an essential factor influencing the sales of a product. However, the final price is determined by the individual retailer. To enable our brand owners to measure the success of their campaigns, our data scientists provide insights into the retail prices of both their own products and those of their competitors.