Reply Xchange is the annual event organized by Reply that brings together IT professionals and creative thinkers to discuss how innovation and technologies are changing the world. Created for digital enthusiasts of all stripes, the event aims to provide insights on the latest technology trends, innovations, digital experience and enterprise applications. In 2022, Reply Xchange took place in London, Milan as well as Munich.

We at 4brands were looking forward to seeing our Reply colleagues and customers in person again, at the stunning BMW Welt in Munich. Through presentations, technical debates, live demos, roundtable discussions and inspiring demo areas, the most important innovation trends in digital transformation were communicated.